The Political Women’s Council 28th Biennial

PROGRESSIVE LEADERS

Today and Tomorrow

Political Skills Campaign School For Progressive Men and Women

National trainers, State experts and much more....

Saturday, March 29, 2023

8:30 a.m. to 4:00 p.m.

University Club – U of L Campus

200 East Brandeis

Event Schedule

8:15AM

Registration last minute

8:30AM - 8:55AM

Welcome and Opening Plenary Session:

“Lessons Learned in Cracking the Glass Ceiling"

Keynote Speaker-Lt. Col. (Retired) Amy McGrath

8:55AM - 9:45AM

Panel Discussion. “Lessons Learned That No One Else Will Tell You”

The panel will be comprised of women elected officials and women who have run and lost

9:45AM - 9:55AM

Break

9:55AM - 10:45AM

Workshop I - " Managing Campaigns"

A variety of campaign managers will walk you through the process to answer questions about hiring or doing it yourself

9:45AM -10:45AM

Workshop II –“Precincts andTargeting: It’s Still About Grassroots”

A seasoned Kentucky expert will discuss the latest technology to identify votes and get them to the ballot box

10:45AM – 11:00AM

Break

11:00AM -12:00PM

Workshop III- “Media and How To Get Heard”

Moderated by a journalist, a panel of media representatives will share their insight on getting the best media exposure for your campaign

11:00AM – 12:00PM

Workshop IV– “So You Want To Be a Judge”

A Judge will moderate a panel of sitting judges to discuss the special nuances of the judiciary today, ethics, fundraising and issues

12:00PM - 1:00PM

Groundbreakers lunch Keynote Speaker

Hadley Duvall, the 2024 Gutsy Women award winner

1:00PM - 1:50PM

Workshop V – “The Face of the Campaign: Direct mail, texting, Facebook/Websites, Digital, road signs and Video”

Experts will discuss the fine points and what they will bring to your campaign

1:50PM - 2:45PM

Workshop VI – “Endorsements: How Do You Get Them and Who Do You Want?”

Representatives of various progressive organizations who endorse will discuss their criteria and process

2:45PM –3:00PM

Break

3:00PM - 4:00PM

Workshop VII – “Show Me the Money: Fund Raising”

A panel of experts will talk about the dos and don’ts of fundraising for a campaign

3:00PM – 4:00PM

Workshop VIII - "Nuances of Running as a Woman of Color"

Moderated by a woman of color who is already elected. The panel will discuss the challenges and barriers seen and unseen while running in diverse areas

4:00PM

Closing